Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.



Oreo Tmall's Super Brand Day

Oreo re-vamped the 2017 Music Box to DJ box in 2018, announcing it exclusively on Tmall’s Super Brand Day. Through celebrity endorsement, product innovation, and the great success of 2017 Super Brand Day, Oreo bridged the gap between e-commerce and social media by passion points-based & data-informed consumer aggregation, differentiated channel tailored segmentations, and real-time re-targeting. Significant purchase conversion & Media ROI are easily recognized, resulting in media ROI gain enhancement vs. last year, historical record high online biscuit market share.

Brand: OREO
Client: Mondelez International
Agency: BAOZUN

Live Unboxed: Precision Marketing

The Smartphone category is a red ocean space with blurring differentiation. Galaxy S8’s post-launch campaign was Samsung’s first-ever data-driven campaign using programmatic at its core, with precisely engineered content targeting diverse audiences to drive conversion. One phone, over 9,000 targeted messages to segmented audiences customized to specific contexts, driving phenomenal results - 28X purchase intent KPIs.

Brand: Samsung Mobile
Client: Samsung Asia Pte Ltd
Agency: J. Walter Thompson Singapore

Anti-compote from anti-granny

This case shows how the Garage brand managed to launch the novelty, Garage Granny’s Anti-compote, protected from competitor copies, and recruit the young audience to its consumer profile.

Brand: S&R Garage
Client: Carlsberg Ukraine

2018_sg_2018_22_hero_1 Income Play It Safe - Data Driven Travel Haikus
2018_me_2018_e-2699-949_hero_1 Canadian Down Syndrome Society Down Syndrome Answers
2018_au_2018_67_hero_1 Australian Bureau of Statistics In Australia's hands: Finding power in the middle ground to drive participation in the Australian Marriage Law Postal Survey

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