Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.
Don't miss summer
Zolla inspires people to take pleasure in the summer inspite of the weather in order to avoide falls in summer sales when bad weather holds people back from buying the spring-summer collection. With varying weather conditions from Moscow to Vladivostok. The campaign reached 18 million unique users vs the planned 10 000 000, 1 million transitions to the brand site vs planned 500 000. Compared to 2017 the falls in sales because of the weather were insignificant.
Client: Faktor LLC
PSYCHIC SARAH TV series targeted pre-rolls
The digital campaign to promote series “Psychic Sarah” was based on the most topical consumers' insight – to search all the necessary information in online search engines. That's why our targeted communication, which catered for the users' real inquiries, resonated so well with our TA.
Brand: TNT BROADCASTING NETWORK
Client: TNT Broadcasting Network
Allergy tracker - pollen forecast based on AI
What to do if you are a brand-challenger in supercompetitive category of anti-allergy remedies, just entered the market with opportunity to communicate in media? Act outside the box, use modern technology and create value for the consumer - this is recipe for success! Flixonase did that after transition from Rx to OTC. In the first year of media support, brand created a unique service: allergy forecast based on big data and artificial intelligence. The service enabled consumers to know in advance about allergies to come, and allowed the brand to declare itself and take strong position in the market!
Client: GSK Consumer Healthcare Russia