Data-Driven

Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.

2023 SILVER

The Non-sponsored Sponsorship of Ramadan

During Ramadan, Food-and-Beverage brands heavily compete over overpriced tv sponsorships and ad-space across tv channels to build relevancy and boost sales. To cost-effectively advertise over 25 of its products, Almarai had to find maintain a wide reach and build high product relevancy. With 23Mil. people flooding online platforms enjoying a large number of Ramadan shows, Almarai decided to hijack all premium MBC tv content, and sandwiched over +500 customized videos on their online platforms. A smart algorithm guaranteed Almarai products were present throughout all Ramadan’s consumer online entertainment moments.

Brand: Almarai
Client: Almarai Company
Agency: Wunderman Thompson Riyadh
Language: English

2023 BRONZE

The Subconscious Order

Due to the large number of quality restaurants offered, HungerStation users were suffering from Choice Overload. To strengthen its position as the innovative go-to app in KSA, HungerStation introduced a new feature powered by a proprietary AI that allows users to harness the power of their subconscious mind, by tracking their eye’s interest and offer a list of relevant restaurants to choose from. In two weeks of its launch, the brand witnessed a 6.5% increase in orders, increasing Brand Preference among Food users from 55% to 64% within a month

Brand: HungerStation
Client: HungerStation
Agency: Wunderman Thompson Riyadh
Language: English

2023 BRONZE

Consumer Lifetime Value Segmentation

Across J&J's portfolio of brands, we were challenged to drive incremental sales & ROI – and effectively acquiring new brand buyers was deemed the greatest opportunity. Through development and activation of brand specific Consumer Lifetime Value (CLV) models, we were able to identify those who looked like our most loyal buyers and drove staggering results – most notably exceeding the model driven profit expectations by 10x the amount, and in many cases driving ROIs at least 6x stronger than our non-CLV based audiences.

Brand: J&J Enterprise: Tylenol, Zyrtec, Neutrogena, OGX, Listerine, Aveeno, Clean & Clear
Client: Johnson & Johnson
Agency: UM
Language: English

FINALISTS

MEDIAS NOCHES BIMBO Y BIMBOLLOS BIMBO LA GRAN GUÍA DE JOCHOS Y HAMBURGUESAS

Nosotras Intimawear Nosotras Intimawear: Una Revolución Sostenible y Empática en el E-commerce

Inca Kola La teoría de la retornabilidad de “Albert E”.