Business-to-Business

This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.

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The Ripple Effect

The brief: put points-based Chase Ink Business Preferred? on the map with small business owners. The problem: to this audience points were meaningless. So instead of making ads about the power of points, we used points to actually make something. Working with a small business owner we co-created The Ripple - a sugary innovation with nothing but points. We fueled its impact, turning it into one of 2016's food crazes. The ripple effect: increased awareness, consideration and sign-ups among small business owners, proving just how powerful points can be.


Brand: Chase Ink
Client: JPMorgan Chase & Co.
Agency: Droga5

This Is My Dish


Brand: Unilever Food Solutions
Client: Unilever China
Agency: SapientRazorfish

It's not a matter of money


Brand: Tochka Bank
Client: Tochka Bank
Agency: Voskhod Creative Agency

2019_us_2019_e-3688-436_hero_1 Google Cloud Ask the Cloud
2019_us_2019_e-3987-200_hero_1 Napoleon Fireplaces Hot Spots
2019_us_2019_e-4108-451_hero_1 SAP The Best Run SAP
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