Business-to-Business

This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.

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Outthink

"Old" IT was in recession, "new" IT was booming. 105-year-old IBM needed to cut through the crowd of competitors clamoring about the same "new" tools. There was one emerging area where IBM had more experience than anyone else: cognitive computing. We made cognitive the battleground for "new" IT. Through 'thinking' dresses, conversations with Bob Dylan and more, we showed business leaders that IBMs cognitive system, Watson, would arm them with the competitive advantage they'd been waiting for, propelling IBM from #6 to #1 preferred IT vendor.


Brand: IBM
Client: IBM
Agency: Ogilvy & Mather

IBM Cognitive Fashion Campaign


Brand: IBM
Client: IBM
Agency: Ogilvy & Mather Beijing

Sure Shorts


Brand: Razo
Client: Dr. Reddy's Laboratories Limited
Agency: Ogilvy & Mather Pvt. Ltd.

2019_us_2019_e-3688-436_hero_1 Google Cloud Ask the Cloud
2019_us_2019_e-3987-200_hero_1 Napoleon Fireplaces Hot Spots
2019_us_2019_e-4108-451_hero_1 SAP The Best Run SAP
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