This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
A New Legacy Begins
This is not your father's Microsoft. That Microsoft didn't have to fight for market share because it invented the market. But within the Enterprise Cloud category, Microsoft had to earn its credibility against competitors who were born in the cloud. Microsoft's legacy was no longer an advantage. They had to build a new legacy and connect with modern CEOs building their own. So we cut through the category B.S with a docu-style campaign that drove a 13% uplift in leadership perception among Business Decision Makers.
Agency: McCann New York