Business-to-Business

This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.

2021 BRONZE

Equality Spell Check

Women face significant challenges and inequalities in the tech industry  that men are not aware of. So, we created a plug-in for MS word which highlighted all these words as incorrect when typed by users, and then revealed the meaning these words hold for women by providing hard-hitting facts about gender inequality in the workplace. By modifying the world’s most used program, we raised awareness amongst +90% of tech professionals at Lenovo and other tech companies in the UAE regarding gender inequality. ¦Women face significant challenges and inequalities in the tech industry that men are not aware of. So, we created a plug-in for MS word which highlighted all these words as incorrect when typed by users, and then revealed the meaning these words hold for women by providing hard-hitting facts about gender inequality in the workplace. By modifying the world’s most used program, we raised awareness amongst +90% of tech professionals at Lenovo and other tech companies in the UAE regarding gender inequality. 

Brand: Lenovo
Client: Lenovo
Agency: Wunderman Thompson
Language: English

2019 GOLD

Evotor Smart Terminals Start Up for a New Audience

Evotor offers smart terminals with a cloud apps store since 2016. In 2018, the online cash register was made mandatory for trade and catering small businesses, previously exempted from using cash registers. To earn the loyalty of potential customers with minimal product knowledge, we launched a digital campaign based on audience buying and consistent communication. The task was 100% successful: entrepreneurs came to the sales points with a specific request for the Evotor terminal, and we showed the fastest growth in the market, just within 4 months 185 thousand devices have been sold — 19% of the total market size.

Brand: Evotor
Client: Evotor
Agency: JAMI
Language: English, Russian

2019 SILVER

Double protection

Kaspersky Lab has saved small and medium-sized businesses from viruses for 20 years. The brand obtained a stable market position; it caused stereotypes in the customers’ consciousness. We needed to turn the tide – to attract new clients and bring back those who switched to free antivirus versions during the crisis. We divided the audience to IT administrators and directors. Rational reasoning didn’t work; we brought up the painful points. The owners saw the recklessness of trusting the most valuable things to cheap anti-viruses. IT administrators understood that configuring an antivirus shows expertise. The sales grew even during the “quiet” months.

Brand: Kaspersky Lab RussiaCIS
Client: Kaspersky Lab Russia CIS
Agency: Voskhod
Language: English, Russian

FINALISTS

Grab We Hear You: Reshaping Grab's B2B Programs

Chevrolet EMPRENDIENDO SOBRE RUEDAS CON N400 DE CHEVROLET

Mastercard Gastronomy Col, PE y EC