Business-to-Business

This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.

2022 SILVER

The Undie Army

Pharmacist, India’s de-facto doctors, doubted the wearability of Adult Diapers for active people. Our hack – Create an outlandish visual act that demonstrates extreme wearability to the cynical pharmacist! Our hack - ‘The Undie Army’! The army didn’t just capture the chemist’s undivided attention but also drove conviction. While such acts are known to deliver small spurts in sales, ‘The Undie Army’ did more than just that, it changed the perception of a product forever; Result - Double-digit growth in the number of dealers and triple-digit in sales!

Brand: Friends Adult Diapers
Client: Nobel Hygiene
Agency: The Womb Communications
Language: English

2022 SILVER

Portraits of Glory

Mechanics’ performance directly impacts Castrol’s growth in the UAE. So, keeping them loyal and motivated is key for them to champion and sell the brand. However, there was no motivation to excel, as Mechanics felt unappreciated and unrecognized. There wa

Brand: Castrol
Client: BP Castrol
Agency: VMLY&R COMMERCE
Language: English

2022 BRONZE

From Imagination To Reality

Omantel needed to communicate its information and communications technology solutions to emerging businesses, who were needing support and ideas.  We looked at the insight that with today’s technological possibilities, business owners can only imagine the

Brand: Omantel
Client: Omantel
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

FINALISTS

Eurobank Mass Media Development solutions

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