This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
Without beginnings there is nothing.
Poles want to set up businesses, they have an entrepreneurial gene. But they have to take the first step. ING was the only bank to tell the truth - the beginnings are tough but without them one will not succeed. Thanks to the communication based on authentic insight and to well composed offer we increased the sales of accounts for companies and the image feature "the bank for resourceful and enterprising people" achieved the highest ratings among all banks.
Brand: Business Bank Account
Client: ING Bank slaski
The goal of the campaign was to reach the demanding target group of Hospital Directors and Heads of ED departments. The campaign achieved spectacular results in terms of conversion (42%) and return on investment (ROMI at 566% level) and helped Philips present itself not only as a supplier of medical equipment, but as a trusted partner that supports hospitals in achieving success in a very difficult undertaking such as modernization of the hospital ward.
Brand: Philips HTS