This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
UFS 2017 Chef Day
In the catering category of B2B, the low effect of CRM is the common difficulty in the industry. How to make chefs active in the CRM? From the perspective of the low social identity of the chef profession in China, we set up a wonderland for them to offer a sense of occupational pride. We cooperated with Dianping.com, using big data to show the praise and gratitude of the cooks to the chef. At the same time, it can generate the chef's exclusive resume automatically and let them communicate with each other in order to become the CRM community with the chef's highest activity and participation.
Brand: Unilever Food Solutions
Client: Unilever China
Agency: Social Touch
Without beginnings there is nothing.
Poles want to set up businesses, they have an entrepreneurial gene. But they have to take the first step. ING was the only bank to tell the truth - the beginnings are tough but without them one will not succeed. Thanks to the communication based on authentic insight and to well composed offer we increased the sales of accounts for companies and the image feature "the bank for resourceful and enterprising people" achieved the highest ratings among all banks.
Brand: Business Bank Account
Client: ING Bank slaski