This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
New clients acquisition is a huge challenge in banking - the heavily saturated with products and companies market. Indeed, for Idea Bank it is one of the major goals. In the search of ways to reach the new clients, Idea Bank recoursed to their needs - both in terms of products and communication. As a result, the campaign that features the product no more intensely than for a few eye-blinks, shoot through the roof with its effects: record in the number of new clients acquisition in a short and long run.
Brand: Idea Bank
Client: Idea Bank
Agency: Value Media
US Open Sessions with James Murphy
In just a few short years, IBMs business was changing drastically. While Cloud Technology is growing at 30% a year, IBM was a late entrant; its traditional base of mainframe hardware was in steep decline and its Cloud offerings were not in the top of the consideration set. But IBM saw an opportunity to re-purpose its long-standing sponsorship of the US Open to capture the attention of the new Cloud audience with a dramatic hybrid of code and music, thereby accelerating the brand -- and the business toward the Cloud-based future.
Agency: Ogilvy & Mather