This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
All companies, big and small, are profit oriented, but the small ones are also driven by emotions. Wishing to convince those who start their own businesses to use mBank instead of their current bank, we had to demonstrate we are the partner that fully understands their needs. That is why we guaranteed the fees won’t change, so the customers could focus on their businesses. The entire communication was focused on emotional benefits associated with starting their enterprises. In effect, the number of newly-opened accounts after the campaign was impressively high.
Agency: Grey Worldwide Warsaw