Business-to-Business
This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
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PROGRAM
2017 GOLD
Outthink
"Old" IT was in recession, "new" IT was booming. 105-year-old IBM needed to cut through the crowd of competitors clamoring about the same "new" tools. There was one emerging area where IBM had more experience than anyone else: cognitive computing. We made cognitive the battleground for "new" IT. Through 'thinking' dresses, conversations with Bob Dylan and more, we showed business leaders that IBMs cognitive system, Watson, would arm them with the competitive advantage they'd been waiting for, propelling IBM from #6 to #1 preferred IT vendor.
Brand:
IBM
Client:
IBM
Agency:
Ogilvy & Mather
Language:
English
2017 SILVER
FINALISTS
Grab
We Hear You: Reshaping Grab's B2B Programs
Chevrolet
EMPRENDIENDO SOBRE RUEDAS CON N400 DE CHEVROLET
Mastercard
Gastronomy Col, PE y EC
