This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
The Ripple Effect
The brief: put points-based Chase Ink Business Preferred? on the map with small business owners. The problem: to this audience points were meaningless. So instead of making ads about the power of points, we used points to actually make something. Working with a small business owner we co-created The Ripple - a sugary innovation with nothing but points. We fueled its impact, turning it into one of 2016's food crazes. The ripple effect: increased awareness, consideration and sign-ups among small business owners, proving just how powerful points can be.
Brand: Chase Ink
Client: JPMorgan Chase & Co.