Business-to-Business
This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
FILTER BY:
PROGRAM
2022 GLOBAL GRAND CONTENDER
The Connected Island
To prove the power of Three’s connectivity, we brought Three Business' innovative network and technology to the remote island of Arranmore and reversed over 150 years of emigration. The campaign repositioned Three into a strong partner for businesses in Ireland and was a real-life demonstration of Three’s brand purpose to ‘help life mean more through connecting’. Using Three’s unrivalled capacity to go ‘above and beyond’ for their customers, "The Connected Island" demonstrated how Three Business had the network power and expertise to re-connect and transform even the most remote challenge.
Brand:
Three Ireland
Client:
Three Ireland
Agency:
Boys & Girls
Language:
English
2021 GOLD
The Connected Island
To prove the power of Three’s connectivity, we brought Three Business' innovative network and technology to the remote island of Arranmore and reversed over 150 years of emigration. The campaign repositioned Three into a strong partner for businesses in Ireland and was a real-life demonstration of Three’s brand purpose to ‘help life mean more through connecting’. Using Three’s unrivalled capacity to go ‘above and beyond’ for their customers, "The Connected Island" demonstrated how Three Business had the network power and expertise to re-connect and transform even the most remote challenge.
Brand:
Three Ireland
Client:
Three Ireland
Agency:
Boys & Girls
Language:
English
2021 BRONZE
Equality Spell Check
Women face significant challenges and inequalities in the tech industry that men are not aware of. So, we created a plug-in for MS word which highlighted all these words as incorrect when typed by users, and then revealed the meaning these words hold for women by providing hard-hitting facts about gender inequality in the workplace. By modifying the world’s most used program, we raised awareness amongst +90% of tech professionals at Lenovo and other tech companies in the UAE regarding gender inequality. ¦Women face significant challenges and inequalities in the tech industry that men are not aware of. So, we created a plug-in for MS word which highlighted all these words as incorrect when typed by users, and then revealed the meaning these words hold for women by providing hard-hitting facts about gender inequality in the workplace. By modifying the world’s most used program, we raised awareness amongst +90% of tech professionals at Lenovo and other tech companies in the UAE regarding gender inequality.
Brand:
Lenovo
Client:
Lenovo
Agency:
Wunderman Thompson
Language:
English
FINALISTS
Eurobank
Mass Media Development solutions
Caja Arequipa.
NO NOS SUBIMOS AL COCHE, TE AYUDAMOS A EMPUJARLO
BEES
La Voz del Crecimiento
