Business-to-Business

This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.

2023 SILVER

Beer Power

The last few years haven’t been easy for bar owners and just when things seemed to be looking up, an energy crisis in 2022 affected these entrepreneurs again. With that in mind, Heineken launched Beer Power, a program to redirect energy from its factories to partner bars. To advertise and encourage adherence to the program, we installed solar panels in OOHs connected to nearby bars that could use the energy generated to save on the electricity bill and keep their refrigerators on.

Brand: Heineken
Client: Heineken Brasil
Agency: Le Pub Brasil
Language: English

2023 SILVER

Con-fianza

Durante la pandemia, MEIs periféricos cerraron sus puertas y enfrentaron desconfianza de bancos y propietarios de inmuebles. Más que hablar sobre CONFIANZA, era necesario INVERTIR en microemprendedores periféricos y ser fiador del recomienzo. Con COSTO-ADQUISICIÓN MEIs equivalente a SEGUROS DE FIANZA de alquileres periféricos, aumentamos la inversión en publicidad como CON-FIANZA. Sin aumentar el CAC, Santander cubrió los SEGUROS DE FIANZA de alquileres: los letreros de "SE ALQUILA" se convirtieron en "SE CONFÍA". CONFIANDO en sus clientes, se realizaron 13.812 contratos de alquiler, R$196MM en seguros y récord cuentas MEI.

Brand: Santander Brasil
Client: Santander Brasil
Agency: Suno United Creators
Language: Spanish

2023 SILVER

Castrol Cares

The brand mechanics champions & recommends undeniably impacts Castrol’s bottom line. As a result, engine oil brands continue to seek ways to strengthen brand-mechanic relationships. "Castrol Cares" innovated beyond category norms of rewarding hardworking mechanics with meager and meaningless gifts. By prioritizing empathy, Castrol placed mechanics first, providing them with the invaluable reward of on-going healthcare in exchange for their loyalty and expertise. This win-win initiative, brought long-term positive impact to mechanics lives whilst also inspiring them to help the brand over-achieve its commercial and advocacy targets.

Brand: Castrol
Client: BP Castrol
Agency: VMLY&R Middle East
Language: English

FINALISTS

Eurobank Mass Media Development solutions

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BEES La Voz del Crecimiento