Business-to-Business

This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.

2023 BRONZE

Small is BIG

In the midst of an economic crisis, Banque du Caire introduced tailored SME loans. Acknowledging that Egyptians needed more than just financial assistance, we initiated a campaign featuring real-life entrepreneurs, delivering not only loans but also hope. By fostering the belief that SMALL opportunities could lead to BIG success, Banque du Caire achieved substantial returns, bolstering both its brand and business.

Brand: Banque du Caire
Client: Banque du Caire
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

2023 GLOBAL GRAND CONTENDER

POS Cepte (POS in your pocket) with Yapı Kredi

In 2021, the rate of carrying cash decreased due to the impact of the pandemic, and owning a POS device became important. However, in Türkiye, a large portion of the tradespeople didn’t have fixed POS because they’re doing mobile business, such as sellers in farmers’ markets, florists, taxi drivers etc. We set out to convince traditional tradespeople to use our digital POS device (POS CEPTE). Through our campaign we increased new customer acquisition by 53%. Furthermore, our TVC achieved the highest score among all industry-communications tested during the same period.

Brand: Yapı Kredi
Client: Yapı Kredi Bankası A.Ş.
Agency: RAFINERI
Language: English

2022 GOLD

The Connected Island

To prove the power of Three’s connectivity, we brought Three Business' innovative network and technology to the remote island of Arranmore and reversed over 150 years of emigration. The campaign repositioned Three into a strong partner for businesses in Ireland and was a real-life demonstration of Three’s brand purpose to ‘help life mean more through connecting’. Using Three’s unrivalled capacity to go ‘above and beyond’ for their customers, "The Connected Island" demonstrated how Three Business had the network power and expertise to re-connect and transform even the most remote challenge.

Brand: Three Ireland
Client: Three Ireland
Agency: Boys & Girls
Language: English

FINALISTS

Eurobank Mass Media Development solutions

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