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Mar 13, 2018
United States
Mondelez, Kimberly-Clark, Unilever Among Top Marketers Recognized For Shopper Marketing Effectiveness at 2018 North American Shopper Marketing Effie Awards
SCHAUMBURG, IL (March 13, 2018) – Mondelēz, Kimberly-Clark and Unilever were among the most effective marketers at the 2018 North American Shopper Marketing Effie Awards, which were awarded tonight at the Path to Purchase Institute's Shopper Marketing Celebration. Geometry Global won a total of 10 Shopper Marketing Effies, by far the most of any...
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Jan 30, 2018
Finland
Effie Awards Finland 2017: Koskenkorva and Altia Win Grand Effie
Rebranding Altia’s Koskenkorva earned it the brightest victory, Grand Effie, in the Effie Awards Finland 2017. The campaign entitled Koskenkorva – Vodka from Finland was produced by Bob the Robot.
“Enhancing the Koskenkorva brand is a textbook example of how repositioning a product around strong basic values and dramatizing the message...
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“Enhancing the Koskenkorva brand is a textbook example of how repositioning a product around strong basic values and dramatizing the message...
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Dec 13, 2017
Ukraine
Effie Awards Ukraine Announces 2017 Winners at 12th Annual Ceremony
On December 13, 2017, the 2017 Effie Awards Ukraine winners were announced. It was the 12th edition of Effie Awards Ukraine organized by All-Ukrainian Advertising Coalition. Nine Gold, 20 Silver, and 33 Bronze were presented during the Awards Gala. The ‘Free Beer Forever’ campaign by Kinograf agency won the Grand Effie.
130 senior marketing and...
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130 senior marketing and...
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Oct 26, 2017
Panama
First Edition of Effie Awards Panama Held in Panama City
On October 26 at Panama's Trump Hotel & Tower, over 200 people from the Marketing and Communications industry attended the 1st Edition of the Effie Awards Panama.
The Jury awarded a Grand Effie, 2 Gold, 1 Silver and 1 Bronze Effie Awards in the following categories: Beverages - Alcohol, Government, Institutional & Recruitment, Beverages –...
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The Jury awarded a Grand Effie, 2 Gold, 1 Silver and 1 Bronze Effie Awards in the following categories: Beverages - Alcohol, Government, Institutional & Recruitment, Beverages –...
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Oct 04, 2017
United States
North American Effie Awards Launches 2018 Call For Entries; Campaign Created By Bailey Lauerman
NEW YORK (October 4, 2017) – Bailey Lauerman, an Omaha-based independent advertising agency, created the call for entries campaign for the 2018 North American Effie Awards, launching this week. The campaign, “Choose Wisely,” was created pro bono for the Effies and reminds agencies and marketers that every person, every discipline, every step and...
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