NEW YORK, June 28, 2024 -- The seventh Effie Awards Serbia ceremony took place on June 21 at The Royal Palace in Belgrade. In the presence of more than 350 guests, this year's winners of the prestigious trophies were announced.

For Effie Serbia, this was one of the most successful seasons, considering that 19 entries made it to the finals of the national competition. After two rounds of jury evaluation, decisions by the assessment committee, and confirmation from the global Effie Awards office, a total of 9 awards were presented at the ceremony.

This year's winners of the Gold Effie Trophies:

• Internet & Telecom 
  Srećičica
  Client: A1 Serbia
  Brand: Srećičica
  Main Agency: Leo Burnett (Belgrade)
  Partner Agencies: Baš Čelik, Žiška, OMD
   
• Snacks & Desserts
  Munchmallow "All Play"
  Client: Jaffa Crvenka
  Brand: Munchmallow
  Main Agency: Žiška
  Partner Agencies: Level4, Smurfit Kappa, Dreamdust VFX Studio, Media House
   
• Small Budgets - Non-Profit, Products & Services (Up to 2.5 Million Dinars)
  Sava Šumanović for the Fallen Trees
  Client: Gallery of Paintings "Sava Šumanović" Šid
  Brand: Gallery of Paintings "Sava Šumanović" Šid
  Main Agencies: Head Made, Leo Burnett (Belgrade)
   

​This year's winners of the Silver Effie Trophies:

• ​New Product or Service Introduction & New Product or Service Line Extension
  Smoki WOW – Development and Launch of a New Product
  Client: Atlantic Štark
  Brand: Smoki WOW
  Main Agency: Leo Burnett (Belgrade)
  Partner Agencies: Pro Media Group, Media House, NN Media, Degordian
   
• Artificial Intelligence (AI)
  Love the Cookies
  Client: Atlantic Group
  Brand: Najlepše želje COOKIES
  Main Agency: Ovation Belgrade
  Partner Agencies: Pom Pom Communications, Media House, Promedia Group
   
• Small Budgets - Non-Profit, Products & Services (Up to 2.5 Million Dinars)
  Control Yourself
  Client: Movember Banja Luka
  Brand: Movember
  Main Agency: Ovation Belgrade
  Partner Agencies: Alma Quattro, Rooster Production

​
This year's winners of the Bronze Effie Trophies:

• Beverages (Alcohol)
  Zaječarsko - Our Tradition
  Client: Heineken Serbia
  Brand: Zaječarsko Beer
  Main Agency: Leo Burnett (Belgrade)
  Partner Agencies: Dentsu Serbia, Bad Rabbit
   
• Non-Profit
  Control Yourself
  Client: Movember Banja Luka
  Brand: Movember
  Main Agency: Ovation Belgrade
  Partner Agencies: Alma Quattro, Rooster Production
   
• Social Media / Influencer Marketing / Engaged Community: Products, Services
  Cookies
  Client: Atlantic Group
  Brand: Najlepše želje COOKIES
  Main Agency: Ovation Belgrade
  Partner Agencies: Pom Pom Communications, Media House, Promedia Group​

The International Advertising Association (IAA Serbia) has been organizing this prestigious competition since 2017.
 
This is the most successful Effie season in Serbia since its inception seven years ago. Many high-quality entries were submitted, as evidenced by the record number of finalists (19), and subsequently, the awards. Achieving three Gold Effies is a result we have longed for over the years. As with everything, important and great things are worth waiting for, said Jelena Ivanović, Executive Director of IAA Serbia

For more information, visit effieserbia.com.