Sep 10, 2015

Effie Awards Hong Kong Reveal and Celebrate 2015 Winners

There were 18 trophies presented at the 2015 Effie Hong Kong Gala, including 1 Grand Effie, 3 Gold trophies, 5 Silver trophies and 9 Bronze trophies.The awards ceremony, held on September 10, celebrated the 2015 entries that have proven their marketing effectiveness.

The campaign “Half A Dish” of Café de Coral, which was done by McCann & Spencer Hong Kong, won a Grand and Gold amongst 35 Finalists in the category. This campaign won the heart of the judges with its effective results and creative means. The campaign highlighted a benevolent cause to reduce food waste.

The other two Gold Awards went to Volkswagen’s “Turning Probationary Drivers into Professional Ones” by DDB Hong Kong, and McDonald’s “Brand Recovery: Repairing a Relationship in 12 weeks” also by DDB Hong Kong.
The agency DDB Group Hong Kong gained the most honors with 8 among the finalist shortlist, and Ogilvy & Mather Hong Kong was close behind with 5 honors. 

The full list of winners can be viewed here

More information about the HK4As Effie Awards Hong Kong, organized by the HK4As, can be found here.
More Information

Effie Hong Kong Program Page

Related Links

Effie Index