Brand Experience: Live + AR/VR/Digital
For brand experiences that include both live event, and augmented/virtual reality/digital components
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PROGRAM
2024 SILVER
Daraz Offline to Online Shopping Expo
Expo created a real live Daraz experience where buyers shopped via physical sellers through QR code and get their item delivered through Daraz logistics and that too all via “APP”. Digital fashion show, Discount coupons distributed physically utilized digitally generated an offline to online migration that choked the internet bandwidth of Johar town (near expo) telco towers with participation of more than 200,000 visitors in the biggest festival of Pakistan history surpassing masala festival, dawn lifestyle expo and eat festivals.
Brand:
Daraz
Client:
Daraz
Agency:
Daraz
Language:
English
2024 BRONZE
Magic on Wheels
A mobile Karaoke platform for college students to express themselves freely onstage. It's all about immersive music, the ultimate Coke party, and trying something new. Young people often feel judged by society, but in college, they drop the masks and show their true selves. That's where we discovered their amazing personalities shining bright!
Brand:
The Coca Cola Company - Pakistan
Client:
The Coca-Cola Co.
Agency:
Ogilvy Pakistan
Language:
English
2024 BRONZE
Waxing Lady Tutorials
GharPar, Pakistan’s leading home-salon services app, came up with a solution to overcome social barriers and teach women how to self-check for breast cancer: the waxing lady. We trained waxing-ladies to pass on self examining techniques to clients, and bypassed any taboo. With over 630,000 appointments, the Check Up GharPar initiative reached thousands of women across 6 cities. So far, hundreds of thousands of women have been given instructions on how to self-check, and the campaign even managed to detect a tumor in one patient, which was removed in time.
Brand:
Ghar Par
Client:
Ghar Par
Agency:
BBDO Pakistan
Language:
English
FINALISTS
Hellmann's
Hellmann's vs. Virtual Food Waste
Johnson & Johnson
The Road to a Vaccine
JetBlue
Pie In The Sky
