Travel & Tourism

I' ve been there

Brand: Aegean Airlines
Client: Aegean Airlines
Agency: Ogilvy
Language: Greek

P&O Ferries: There Is Another Way

The campaign played a major role in helping lead P&O Ferries back towards future profitable growth, laying the foundations that can continue to grow the P&O Ferries brand and the ferry market at large. It is an outstanding example of a small travel brand disrupting a market of bigger players with bigger budgets. The P&O Ferries brand is back to positive, more people are considering P&O Ferries and we even managed to plug the leak of customers, all achieved alongside payback for the campaign. Bold, decisive leadership when navigating stormy seas does pay off.

Brand: P&O Ferries
Client: P&O Ferries
Agency: Publicis London
Language: English

LOKAL - Pakistan's 1st Chain of Budget Hotel Rooms

LOKAL's successful launch exemplifies a customer-centric approach to solving a problem no-one was solving in the industry: quality & reliable budget travel! Every step of the customer journey - and respective pain points - was taken into account while designing the brand experience of LOKAL across product and services. This resulted in a brand that created a genuine win-win for Travelers, Local Hotels and LOKAL.Finally, the brand was launched via a targeted, focused and efficient marketing campaign that turned LOKAL into Pakistan's fastest growing chain of budget hotel rooms.

Brand: LOKAL
Client: LOKAL
Agency: Alt Story (Pvt.) Ltd.
Language: English