Travel & Tourism

I' ve been there

Brand: Aegean Airlines
Client: Aegean Airlines
Agency: Ogilvy
Language: Greek

LOKAL - Pakistan's 1st Chain of Budget Hotel Rooms

LOKAL's successful launch exemplifies a customer-centric approach to solving a problem no-one was solving in the industry: quality & reliable budget travel! Every step of the customer journey - and respective pain points - was taken into account while designing the brand experience of LOKAL across product and services. This resulted in a brand that created a genuine win-win for Travelers, Local Hotels and LOKAL.Finally, the brand was launched via a targeted, focused and efficient marketing campaign that turned LOKAL into Pakistan's fastest growing chain of budget hotel rooms.

Brand: LOKAL
Client: LOKAL
Agency: Alt Story (Pvt.) Ltd.
Language: English

Come & Say G'day

This paper shows the appliance of marketing science to create an unashamedly populist campaign that worked its paws off in your backyard (as well as across the globe.) We hit ‘category entry points’, aimed for fame and introduced distinctive assets to brand the campaign up the wazoo - from the get-go. Our little roo bounced gleefully over several, sizeable hurdles: Australia’s late arrival to the border-opening party, long-haul leeriness and drop-in-the-ocean share of voice. Result: we’ve gone from bucket list to must-have passport stamp in the blink of an eye.

Brand: Tourism Australia
Client: Tourism Australia
Agency: M&C Saatchi
Language: English