Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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2024 GOLD
The Cactus Plant Flea Market Box
McDonald’s found itself facing a critical issue, the brand had turned bland with the new generation of young adults. Based on the insight: “You’re never too old to enjoy a Happy Meal”, The Cactus Plant Flea Market Box turned going to McDonald’s into a cultural event. The adult Happy Meal brought young adults to restaurants in droves: they hunted down each figurine, expressed themselves on social, and sold-out a month’s supply in 2-weeks. It led to a country-wide mass participation moment and became the brand’s most profitable campaign to date.
Brand:
McDonald's
Client:
McDonalds
Agency:
Wieden + Kennedy NY
Language:
English
2024 SILVER
KFC - Who Fried It Best
Confronting a market swamped with imitators, KFC reclaimed its throne with audacity and flair. The campaign, armed with sharp, witty taglines and Pakistan's first-ever branded diss track by Young Stunners, didn't just speak to the audience – it roared. It boldly reminded everyone who the original fried chicken king is, turning the tables and setting the market ablaze. This wasn't just advertising; it was a declaration of dominance, reestablishing KFC as the undisputed favorite in Pakistan's fried chicken universe.
Brand:
KFC
Client:
Gray Mackenzie Restaurants International Ltd
Agency:
Backspace
Language:
English
2024 SILVER
Winning A Heated Debate with Ice
How do you reverse Dunkin’s declining Iced Beverage business with a young audience that’s obsessed with Starbucks? You take their side in a cultural debate. In a world where shaking your iced coffee creates eye rolls, we celebrated this polarizing behavior so our fans could more freely enjoy, and shake, their Dunkin’ Iced. As a result, we became the most talked about iced coffee of the summer and returned Dunkin’s Iced business to growth (from -9% to +3% vs. YA).
Brand:
Dunkin'
Client:
Dunkin Brands
Agency:
Leo Burnett Chicago
Language:
English
FINALISTS
Restaurante Subway
Restaurante Subway
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
McDonald's
Mates make it Macca's
