Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

2024 GOLD

El Principito Edición Zaguates

El Principito se publicó en 1940 cambiando la vida de millones de personas del mundo. Esta idea cuenta cómo cambiando tan solo 2 palabras del texto original, cambiamos la vida de los perros abandonados que viven en las calles de Costa Rica. El Principito Edición Zaguate logró ser un bestseller, pero más importante, logró que perros que antes eran ignorados se convirtieran en el centro de la conversación, protagonistas de obras de teatro e incluso llegaran a las escuelas. Hoy los costarricenses cambiaran su percepción aumentando las adopciones de zaguates.

Brand: Territorio de Zaguates
Client: Territorio de Zaguates Costa Rica
Agency: Garnier BBDO
Language: Spanish

2024 SILVER

Breaking the Silence

This is the story of one word. A story that shows how, on a modest budget, we broke the silence of men tackling misogyny. With a word that enabled men to have a conversation which felt too hard to have. That ignited a national conversation beyond the levels of the UEFA World Cup. And a word that turned 18-34-year-old men from least to the most likely to intervene. One campaign can never ‘solve’ a problem like misogyny. But every intervention triggered by this work, chips away at a culture that enables such behaviour to persist, one conversation at a time.

Brand: Mayor of London
Client: Mayor of London
Agency: OGILVY UK
Language: English

2024 SILVER

A peek into the real Navy

The Navy entered FY23 facing its hardest recruiting year in decades with fewer hand-raisers ready to join. To convert GenZ, the Navy had to shift their perceptions of what it’s like to be a Sailor by fitting more naturally into GenZ’s social feeds and driving behavioral changes to learn more. The Inside the Navy social campaign drove lifts in the attitudinal statement “is a place for someone like me” (+14.6%), social engagements (+795%), searches for “Navy Life” (+30%), visits to Navy.com (+139%), and a +80% YOY lift in leads collected.

Brand: America's Navy
Client: US Navy
Agency: VML
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Teletón 2023 Ponete en mis ojos

Alcohol. Think Again. One Drink