Mayor of London

OGILVY UK *Lead Agency

Natalie Chester, Strategy Director
David Fanner, Behavioural Science Consultant
Mike Hughes, Behavioural Science
Andre Laurentino, Chief Creative Officer
Jules Chalkley, Chief Executive Creative Director
Laura Leroy, Managing Partner
Andy Forrest, Creative Director
Nicola Wood, Creative Director
Dave Anderson, Creative Director
Ian Brassett, Creative Director
Dom flaherty, Designer
Charlie Coney, Executive Creative & Strategy
Dave Towers, Design Executive Creative Director
Sally Miller, Executive Producer
Vanda Santos, Digital Project Lead
Bianca Novaes, Strategy Director
Josh Thomas, Project Manager

Wavemaker UK

Ridley Scott Associates

Hogarth United

GRAMERCY PARK STUDIOS

This is the story of one word. A story that shows how, on a modest budget, we broke the silence of men tackling misogyny. With a word that enabled men to have a conversation which felt too hard to have. That ignited a national conversation beyond the levels of the UEFA World Cup. And a word that turned 18-34-year-old men from least to the most likely to intervene. One campaign can never ‘solve’ a problem like misogyny. But every intervention triggered by this work, chips away at a culture that enables such behaviour to persist, one conversation at a time.