Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
FILTER BY:
PROGRAM
2022 SILVER
Ramadan through children's eyes
The campaign goal was to grow the LEGO brand salience for parents/shoppers in the post-pandemic context. To achieve this goal we identified the need to strengthen the “LEGO Play is fun” perception, on top of LEGO educational attributes. Our idea “Thr
Brand:
LEGO
Client:
LEGO Middle East LLC.
Agency:
V4 Advertising LLC.
Language:
English
2022 BRONZE
Celebrating the 12th Players
As one of the primary sponsors, how could McDonald’s capture hearts and stomachs of Arab fans, during FIFA’s Arab Cup? We focused on the insight that fans were the fuel for their game and the teams, not just the crowd behind the teams in the stands. And t
Brand:
McDonald's
Client:
McDonald's GCC
Agency:
Publicis Groupe - Studio m
Language:
English
2021 GOLD
Dream Number
Not only did this campaign bring about a reverse in declining sales figures, it changed the way the category was working. Lottery had been played the same way for years: select a number, hope for the best. We changed this. In a country that was running low on positivity, we reminded them that there was plenty to dream about, and after all, lotteries are all about dreams. So no more selecting numbers - we got people to play using their dreams, and let the dreams convert to numbers: Dream Numbers.
Brand:
Loto Libanais
Client:
Loto Libanais
Agency:
Impact BBDO Dubai
Language:
English
FINALISTS
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
The Rugby League World Cup 2021 (RLWC2021)
The RLWC2021: A record breaking World Cup with real impact
