Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

2024 GOLD

Film Promotion & Launch (Kamli | Joyland | Zindagi Tamasha)

Revolutionizing traditional movie releases by pioneering approach to digital strategic promotions.Khoosat Films used the power of captivating trailers to garner organic attention from national and international media, building substantial pre-release anticipation. We leveraged and explore new digital content streams, while the cast and crew maximized outreach to potential audiences. The organic outpouring of love from industry peers on social media platforms generated significant user-generated content, contributing to the films' organic hype - delivering breakthrough results.

Brand: Kamli - Joyland - Zindagi Tamasha
Client: Khoosat Films
Agency: Alt Story (Pvt.) Ltd.
Language: English

2023 GOLD

M+ Special Exhibition 'Yayoi Kusama: 1945 to Now'

Since M+ started charging admission, its challenge was to make art accessible, while still remaining profitable. We formed a strategy that creates meaningful connections between art and people by taking art beyond the museum. To do this, we needed a trump card artist, Yayoi Kusama, who shared M+’s vision. So whether it was infiltrating  daily commute with her iconic motifs, leveraging technology to create immersive experiences, curating bespoke products, or hosting events – it worked together to bring Kusama’s art to the public, driving 1.44+ million visitors in 6 months.

Brand: M+ Special Exhibition 'Yayoi Kusama: 1945 to Now'
Client: M+
Agency: M+, West Kowloon Culutral District
Language: English

2023 BRONZE

Art flourishes in spite of adversity

 Our campaign for the Arts Council set out to reverse a declining sentiment trend amongst the target audience of Uber Arts lovers during a time of great uncertainty. Why was the sentiment of this group so important? Because together they accounted for up to 81% of all ticket sales, an estimated annual contribution of €371M. Without them, the Arts would be in big trouble.  Ultimately, with big hopes, bigger competition, and small budgets, they needed to outsmart not outspend and flourish in spite of adversity.

Brand: The Arts Council
Client: The Arts Council
Agency: Bloom Advertising
Language: English

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

YOUKU IMC Project of TMALL 2018 Shopping Festival Gala

Sony Pictures Hotel Transylvania 3: Summer Vacation