Youth Marketing

Enter the Chillverse

The campaign helped achieve a staggering increase in Awareness of 13% and 11% in Consideration, the BHT imageries improved by an average 8% on Innovation, trendiness and Youthfulness and Price worth increased by 14%. This was also reflected in media results where we achieved 17 mio+ consumers, 127 mio+ Impressions, VTR of 45% (highest ever achieved for Nestle), 50% SOV on Tiktok, Meta CPM of PKR 59 vs. planned PKR 65 and DV 360 CTR of 1.2% vs. 0.1%. The Business achieved a 48% sales growth.

Brand: NESCAFÉ Ready to Drink (RTD)
Client: NESTLE PAKISTAN
Agency: RED Communication Arts (Pvt) Ltd
Language: English

You. Made by You.

Brand: What's Up
Client: Cosmote
Agency: Ogilvy
Language: Greek

genAIRation Aegean

Brand: genAIRation AEGEAN
Client: Aegean Airlines
Agency: Ogilvy
Language: Greek