Pepsico Foods

Sarah Buchwitz, CMO / Marketing and Comunicação VP
Leandro Simões, Marketing Director
Maria Clara Couto, Marketing Manager
Rodrigo Toloza Ramirez, Marketing Trainee

ISLA *Lead Agency

Ariel Serkin, Chief Creative Officer
Rodrigo Grau, Chief Creative Officer
Mariano Serkin, Chief Strategy Officer
Victoria Clucellas, Managing Director
Mariano Gamba, Executive Creative Director
Rodrigo Grecco, Executive Creative Director
Leandro Ezquerra, Creative Director
Raúl León, Creative Director
Karen Cortés, Grouper PM
Daniela Galindo, Project Manager
Coqui Gimenez, Head of Production
Alejandro Stea, Head of Design
Ninibet Martínez, Art director
Suyin Barrios, Head of Media
Itzel Elorza, Sr Strategic Planner
Berenice Sotelo, Project Manager

Bajo el statement “Fallar es de Valientes”, Doritos levanta la bandera de la valentía, celebrando a todos los jóvenes Gen Z que se animan a ir por lo que desean, sin miedo a los retos y difiultades del camino, pues al final fallar les dejará experiencias, auto descubrimiento, diversión y mucho aprendizaje.