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2014 SILVER

Making Toilets Matter

In a category focused on style, the toilet had been relegated to a bathroom accessory that no one wanted to talk about. American Standard aimed to change that with Champion a toilet powerful enough to flush golf balls and save lives. Our challenge was to increase awareness, distribution and sales of Champion, while improving the brands image. So we created the Flush For Good campaign, highlighting talk-worthy facts about the power of the toilet. The result? We surpassed goals, elevated the brand, and almost ran out of toilets!

Brand: American Standard
Client: American Standard
Agency: 22squared
Language: English

2012 SILVER

"Let's Build A Smarter Planet"

As IBM reached its Centennial, ensuring strong results was essential, so the task for communications was to Turn Mindshare into Market Share. IBMs Smarter Planet Agenda is a true example of a compasstrategic direction in perfect alignment with its marketing, and now that agenda needed to become tangible and actionable: we needed to show The Smarter Planet is Now. Presenting this unified vision across every channel and touch-point, we step-changed perceptions and drove a 37% increase in revenue, with a campaign that paid back media dollars 10x in profit.

Brand: IBM
Client: IBM Corporation
Agency: Ogilvy & Mather
Language: English

2012 BRONZE

"Right to the Bunk"

Cargill developed an all-in-one starter feed for young cattle called RAMP. It was a major innovation in an industry where feeders historically created their own blends. Superior in nutrition, ease of use, and consistency vs. the old method, RAMP had to overcome years of deeply engrained tradition. And it had to do so where the business, and tradition, was most firmly seated; Texas, the cattle capital of the world! For 12 months, volume tripled vs. goal and market share jumped to 25%.

Brand: Cargill RAMP
Client: Cargill
Agency: Bailey Lauerman
Language: English