Agricultural, Industrial & Building

On fait tout pour que ce soit beau chez vous

Brand: Saint Maclou
Client: Saint Maclou
Agency: Proximity BBDO
Language: French

The Built For It Trials

In the troubled economy, heavy equipment buyers were turning away from Cat's premium equipment to lower-priced, good-enough alternatives. Bombarding prospects with facts and figures as the entire industry does failed to distinguish Cat equipment. The industry had sucked the life from product demos, yet massive machines magnetically attract boys of all ages. So we turned our tons of machines into tons of fun, mashing up equipment quality and precision with unexpectedly playful trials. People talked, the media buzzed, and results signaled that the Built For It Trials reinvigorated the brand.

Brand: Cat
Client: Caterpillar
Agency: Ogilvy & Mather
Language: English

"Ekonomics"

The objective of the eKonomics campaign is to create a powerful business case for investing in soil nutrition. Gyro designed eKonomics.com to be a comprehensive online resource that delivers simple analyses of soil science data, agronomic information, research and best management practices to help farmers and retailers achieve greater financial success. It is a first-of-its-kind web property that treats farmers as the businessmen and women they are, and offers proprietary tools to make smart business decisions not just emotional decisions.

Brand: PotashCorp
Client: PotashCorp
Agency: gyro
Language: English