Agricultural, Industrial & Building

On fait tout pour que ce soit beau chez vous

Brand: Saint Maclou
Client: Saint Maclou
Agency: Proximity BBDO

20 years without potholes

Brand: Cemex
Client: Cemex
Agency: V09

The Built For It Trials

In the troubled economy, heavy equipment buyers were turning away from Cat's premium equipment to lower-priced, good-enough alternatives. Bombarding prospects with facts and figures as the entire industry does failed to distinguish Cat equipment. The industry had sucked the life from product demos, yet massive machines magnetically attract boys of all ages. So we turned our tons of machines into tons of fun, mashing up equipment quality and precision with unexpectedly playful trials. People talked, the media buzzed, and results signaled that the Built For It Trials reinvigorated the brand.

Brand: Cat
Client: Caterpillar
Agency: Ogilvy & Mather