John Deere

EP+Co *Lead Agency

David Mitchell, VP, Group Account Director
Cory Schearer, SVP, Group Creative Director
Cory Brinson, VP, Planning Director
Ray Reulbach, Management Supervisor
Jimmy McDonald, Creative Director
Mikael Kriisa, Creative Director
Ryan Mason, Associate Director, Connections Planning
Ryan Fitzsimons, Sr. Content Producer
Danny Miller, EVP, Director of Content Production
Lauren McDonald, Account Supervisor
Jason Lane, Copywriter
Chris van der Kleed, Art Director
Chris Plating, Chief Strategy Officer
Kat Shafer, Chief Client Officer
John Cornette, Chief Creative Officer
Brittany Hunley, Director, Connections Planning
Sarah Holmes, Sr. Account Manager
Allen Bosworth, Founder, Co-President
Tina Dickson, Supervising Account Producer

Mindshare

Could you imagine a world in which John Deere had a neutral or negative brand reputation? What started as a journey to reverse the trend of deteriorating brand love led to an invitation for property owners to join a passionate community of those linked to the land. “Run With Us” — a campaign built on the stories of real John Deere owners — helped John Deere’s Small Ag & Turf division increase brand love through trust and favorability, while also increasing purchase consideration and year-over-year revenue by 28.6%.