Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2014 SILVER
Doug Pitt and Virgin Mobile: Smashing Giants
The three big telecommunication competitors in Australia, Telstra, Optus and Vodafone account for 82% of the market, they also enjoy a much more tangible presence due to their number of retail outlets and large communications spend. The market has reached saturation point with more phone accounts in Australia than there are people. Virgin Mobile Australia is consistently outspent by the major players, by a ratio of up to 4:1. This case outlines how Virgin Mobile punched well above its weight to gain customers and increase revenue by 12% YOY.
Brand:
Virgin Mobile
Client:
Virgin Mobile Australia (VMA)
Agency:
Havas Worldwide Australia
Language:
English
2014 SILVER
2014 SILVER
Un-leash with the Un-Carrier
T-Mobile defied old rules to un-leash people from everything they hate about wireless. The result? A wireless revolution. As the Un- Carrier, T-Mobile was hell bent to take on its competition, eliminate two-year contracts, and abolish phone upgrade restrictions with its exclusive upgrade program, JUMP! The world took notice and wireless will never be the same. People are no longer waiting for new phones or bound to two-year contracts. And for T-Mobile? A record comeback. Just six months ago business was on life support. Now? Most chosen wireless carrier and growing!
Brand:
T-Mobile
Client:
T-Mobile USA
Agency:
Publicis Seattle
Language:
English
FINALISTS
Airtel
Giving India a lost piece of its history
T-Mobile Puerto Rico
Global, sin límites
Entel Perú
En familia ahorramos más con las nuevas Líneas Adicionales
