Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
FILTER BY:
PROGRAM
2016 GOLD
2016 GOLD
2016 GOLD
Emily's Oz
Everyone loves entertainment. But the challenge for people with visual disabilities is how to independently navigate TV show and movie choices. To do that, Comcast introduced the categorys first comprehensive Talking Guide. The Emilys Oz launch campaign helped everyone understand just how rich, rewarding and unique entertainment is from the perspective of someone who cannot see. Emily and her idea of Oz gave high visibility to a niche product, broke records for content engagement, lifted consideration for a criticized brand and drove use of the Talking Guide to new heights.
Brand:
Comcast/XFINITY
Client:
Comcast/XFINITY
Agency:
Goodby Silverstein & Partners
Language:
English
FINALISTS
CLARO
CUANDO MAMÁ LLAMA
CLARO
CUANDO TE CONECTAS, TODO ES MÁS CHÉVERE
Movistar
Con Movistar, esta Navidad provoca dar.
