Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2014 BRONZE

Google Fiber in Kansas City: 100 times the possibilities

Google launched a fiber optic network that could reach every home in Kansas City. It was called Google Fiber, and it would be one hundred times faster than regular internet speeds. But how do you educate, create awareness, and convert people to something they may not even need or want? The solution was to create a social movement that showed what could happen with 100 times faster internet. The result? 89% of Kansas City s neighborhoods qualified, with 1 in 5 households signing up, all within 6 weeks.

Brand: Google Fiber
Client: Google, Inc.
Agency: Venables Bell & Partners
Language: English

2014 BRONZE

Football On Your Phone

DIRECTV was selling its most premium product, NFL SUNDAY TICKET, to a highly coveted target: the attention-challenged NFL fan who was also being wooed by the competition's cheaper, comparable product NFL RedZone. The solution was to entertain these fans with a commercial masked as digital content promoting NFL SUNDAY TICKET MAX: a 90's era hip-hop online music video featuring Eli and Peyton Manning rapping about Football On Your Phone. The outcome: 5 million views in 48 hours, nearly 1 billion media impressions and increases in sales and customer upgrades.

Brand: DIRECTV
Client: DIRECTV
Agency: Grey New York
Language: English

2013 SILVER

Virgin Mobile "A Higher Calling"

To grow the business, pre-paid carrier Virgin Mobile needed to overcome negative category perceptions and close the credibility gap with larger competitors. Outspent 5-1, with growing commoditization, Virgin Mobile knew they had to change the conversation. Answering to A Higher Calling became the filter for every brand behavior. It allowed them to establish a brand-publishing model, re-invent customer service, and throw a music festival. We hit all-time highs in consideration, almost tripled our revenue, and got other people to talk about us, rather than us talking about us.

Brand: Virgin Mobile
Client: Virgin Mobile USA
Agency: Mother New York
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

Entel Perú En familia ahorramos más con las nuevas Líneas Adicionales