Internet & Telecom

#MakeInternet with unlimited MTS tariff Smart Nonstop

Brand: MTS
Client: MTS PJSC
Agency: BBDO
Language: English

Mobile Internet quality

Brand: Beeline
Client: VimpelCom
Agency: Contrapunto
Language: English

#IBMFoodTruck

To demonstrate the potential of Watson and enlist skeptical developers and start-ups, we showed off a creative computer. Using the cloud, we put IBMs Watson in a Food Truck and parked it at SXSWi in Austin. Menu suggestions solicited via twitter (e.g. #Burrito) were reinvented by Watson into deliciously deranged recipes (e.g. Austrian Chocolate Burrito). We drove 100MM+ impressions, and thousands of applications by developers to see what they could build with Watsons help. It was a branded content campaign where the content was food.

Brand: IBM Watson
Client: IBM
Agency: Ogilvy & Mather
Language: English