Internet & Telecom

The Truck Whisperer

The GPS Fleet Tracking Solutions category speaks a language of tech-jargon and complexity, which naturally resonates exclusively with big businesses. However, Fleetmatics recognized that fleet ownership among small businesses was growing. So how do you convey the benefits of a complex technology to a no-nonsense audience thats turned-off by tech-speak? Introduce the Truck Whisperer. He, like Fleetmatics, listens to your fleet to learn everything they know and speaks to the benefits of fleet tracking in a way small business can relate to. As a result, sales of Fleetmatics increased 40%.

Brand: Fleetmatics
Client: Fleetmatics Group PLC
Agency: FCB Chicago
Language: English

It's Not Complicated

Network quality is a leading reason for choosing and staying with a wireless carrier. We set out to improve perceptions of AT&T's network and grow contract subscribers in a saturated, declining marketplace. Our goal was to develop a campaign that asserted AT&T's network leadership in a way that did not add to the clutter and confusion or come across as defensive. From the mouths of babes: its not complicated product advantages so simple, even kids get it. Key network perceptions increased and AT&T posted significant YOY subscriber growth.

Brand: AT&T
Client: AT&T
Agency: BBDO Atlanta
Language: English

Sealed With a Kiss

Brand: Vodafone
Client: Vodafone
Agency: Grey London
Language: English