Internet & Telecom

A range of Tele2 smartphones promotion

Brand: Tele2
Client: Tele2
Agency: DDB Russia
Language: English, Russian

Roaming Monkey

In 2017 international roaming segment still remains not highly developed, therefore traditional competition within the segment didn’t have great potential. We have chosen the strategy of segment development. Many travelers used to turn their phone off travelling abroad, because they used to regard international roaming as expensive and uncontrollable. Our advertising campaign has successfully overcome the set of business and communication goals and initiated a global change in the behavior pattern of mobile subscribers in roaming. Thanks to the offer from Kyivstar and its communications, we clearly and fascinatingly explained to Ukrainians that in roaming you really have not worry about the fact that the money on the account will suddenly end.

Brand: Kyivstar
Client: Kyivstar
Agency: Serviceplan Ukraine
Language: English, Ukrainian

Recargas con Internet gratis

Con el objetivo de aumentar el gasto promedio del público prepago, Claro lanzó un nuevo producto donde con cada recarga se obtenía Internet gratis. El beneficio aumentaba exponencialmente con el aumento de la recarga. Una campaña publicitaria logró comunicar el beneficio con eficiencia sin caer en el típico lenguaje promocional. Los jóvenes se sintieron identificados con la campaña y el consumo promedio de las recargas aumentó un 26% respecto al año anterior.

Brand: Claro
Client: AM Wireless Uruguay S.A.
Agency: Notable Publicidad
Language: Spanish