Internet & Telecom

Een volwaardige challenger in telecomland

Brand: Scarlet
Client: Scarlet
Agency: BBDO Belgium
Language: English, Dutch, French

To the Virgin

Brand: Virgin Mobile
Client: Virgin Mobile Mexico
Agency: Montalvo
Language: Spanish

Cloudscape

The first-movers in cloud computing were still the category leaders and outspending IBM 7-to-1.  But we noticed an audience need others had not.  Businesses had outgrown the cost-cutting cloud.  We transformed the category cliche of the cost-cutting data warehouse into a new depiction of the cloud: a workshop where businesses turn data into value, into new insights, products and services.  Audience "interest in doing business with IBM" rose +16 percentage points, and IBM's Cloud-as-a-Service revenue growth accelerated from an average of 7% to 24%.

Brand: IBM
Client: IBM
Agency: Ogilvy & Mather
Language: English