Internet & Telecom

Emily's Oz

Everyone loves entertainment. But the challenge for people with visual disabilities is how to independently navigate TV show and movie choices. To do that, Comcast introduced the categorys first comprehensive Talking Guide. The Emilys Oz launch campaign helped everyone understand just how rich, rewarding and unique entertainment is from the perspective of someone who cannot see. Emily and her idea of Oz gave high visibility to a niche product, broke records for content engagement, lifted consideration for a criticized brand and drove use of the Talking Guide to new heights.

Brand: Comcast/XFINITY
Client: Comcast/XFINITY
Agency: Goodby Silverstein & Partners
Language: English

Hassa Eliya

Brand: Zain
Client: Zain Iraq
Agency: J. Walter Thompson Beirut
Language: English

Disbelievers

Filozofija bonbona – ponuda koja je jednostavna za razumijevanje i brend koji donosi korisnicima pozitivna iznenađenja te se razlikuje od drugih – bila je narušena te smo morali reagirati po pitanju oba izazova. Kampanjom Nevjernici uspješno smo komunicirali novu ponudu Jako Velikih i Velikih paketa i mehanizam ostvarivanja popusta te smo potaknuli nove i stare korisnike da odaberu one usluge koje zaista koriste, u kombinaciji koja njima odgovara. Kampanja je premašila komunikacijske ciljeve – sviđanje TV kampanje i razumijevanje ponude - te je ostvaren izniman porast u bazi korisnika, aktivaciji paketa i prihodima.

Brand: bonbon
Client: Hrvatski Telekom
Agency: McCann Zagreb
Language: Croatian