Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2017 SILVER
ONLY NJU - no other operator has such an offer like 'nju mobile'
‘Only nju’ – a refreshed communication idea that effectively convinced customers that no other competitor has such a unique offer as nju mobile. Over a period of 8 months, the campaign helped increase the dynamics of the acquisition of the most valuable, postpaid clients. Moreover, it effectively encouraged new clients to activate a special loyalty service which resulted in greater customer retention. As a result, both business and communication goals have been reached.
Brand:
nju mobile
Client:
Orange Poland
Agency:
Ogilvy & Mather
Language:
Polish