Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2017 SILVER

Huawei #BePresent

We successfully implemented coherent multichannel and multicontent campaign into CEE&Baltic multicultural environment. We broke a flat-thinking communication pattern in an extremely competitive category. Both, in terms of the content – “#bepresent/put your smartphone aside” and form – e.g. 60”TV spot, our strategy stood out in the category and contributed to spectacular results, at the same time attracting attention and promoting universal rather than just commercial values. Huawei has become one of the most desired brands thus having increased market shares across the Region and in all the individual markets.

Brand: HUAWEI
Client: Huawei
Agency: Maxus Warszawa Sp. z o.o.
Language: English

2017 SILVER

Arouse Memories of the City——Baidu' AR restoration campaign of nine city gates in old Beijing

To rebuild the relationship between people and the city using technology, Baidu has chosen the Nine Gates, which were Beijing's geographic boundaries, and taken them as the origin of the restored memories about this city. The augmented reality (AR) technology has therefore been used to restore its sounds and appearance in a 3D, dynamic manner. Moreover, an emotional bridge between people and the city has been built by launching the Baidu AR Train on Metro Line 2 which runs through the original sites of the Nine Gates.

Brand: Baidu
Client: Baidu
Agency: BlueFocus Digital
Language: Mandarin

2017 SILVER

Ultra-fast internet from Orange

Rebuilding association of Orange as fast internet supplier and stopping the decrease of the trend in number of clients of broadbands, was our challenge. In consumers’ minds, internet from Orange equals Neostrada, and Neostrada stopped indicating fast internet. To change the perception, we have used available only in chosen areas – światłowód (fiber optic internet). Orange Światłowód has been communicated to two target groups (B2B & B2C) on two levels – nationally to build awareness and locally to build sale. As a result we linked ultra-fast technology with perception of internet from Orange shown in both, exceeding expectation, growth of image indexes and decrease in fall of sales of broadbands.

Brand: Orange
Client: Orange Poland
Agency: Publicis
Language: Polish

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