Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2017 SILVER
Travel Bravely
Singtel’s dataroaming revenue was growing slower than Singapore’s outbound-travel. So rather than fight over price and data in an overcrowded category, Singtel reinvented itself from telco to travel brand and inspired travellers to subscribe with wanderlusting content instead. Every 9 in 10 roaming-rejecter became more likely to subscribe to ReadyRoam. Within its first 2 months of launch, ReadyRoam surpassed its sales targets by 50.2% – making it the fastest growing roaming plan in Singtel history and helping Singtel hit its’ 2016 growth targets more than 3 months before the fiscal-year end.
Brand:
Singtel
Client:
Singapore Telecommunications Limited
Agency:
Ogilvy & Mather
Language:
English
2017 SILVER
FINALISTS
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Movistar
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