Carpe Diem - Services
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or service in a bright spotlight and creating immediate and measurable impact.
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2017 BRONZE
Reach Across the Aisle
In politics, when opposing sides come together to reach a higher goal, it's called "reaching across the aisle". To demonstrate what people are capable of when they set differences aside, JetBlue put a plane full of complete strangers to the test: Embrace compromise and unanimously agree on a single destination to win round-trip tickets to that destination. Our attention-grabbing experiment increased consideration and commitment for JetBlue, earning $1.37MM in media, and inspiring us all for just $305K in campaign spend.
Brand:
JetBlue Airways
Client:
JetBlue Airways
Agency:
MullenLowe U.S.
Language:
English
2017 BRONZE
FINALISTS
SAP
Open Letter
Ally Financial
It's Payback Time
The Dry July Foundation
The Reclaiming of Dry July
