Carpe Diem - Services

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or service in a bright spotlight and creating immediate and measurable impact.

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2016 SILVER

YWCA #NotOkay

Violence against women is a known issue, but one that is easily overlooked because both the crime and victims usually remain behind closed doors. Its a dark subject that nobody likes to talk about. Yet, this same violence surrounds us in pop culture everyday and often laughed at. Our campaign exposes this and uses it to provoke the conversation to help generate awareness for the cause with zero media budget. In other words: violence against women is #NOTokay.

Brand: YWCA Canada
Client: YWCA Canada
Agency: Juniper Park\TBWA
Language: English