Carpe Diem - Services
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or service in a bright spotlight and creating immediate and measurable impact.
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PROGRAM
2017 SILVER
2017 SILVER
2017 SILVER
Kyiv Sotka
Due to specially developed system SMAI - social media artificial intelligence – we have reached a qualitatively new level of coverage and engagement of the audience, compared to previous years. With our smart bot that was provided with a script containing 35 different invitations to Kyiv Sotka, we automatically left comments on every post in Facebook. We launched the automated process of leaving comments in real time. We placed 600 comments, with a velocity of 1 comment in 20 seconds! We exceeded our aim at 20% and got response from every third contacted!
Brand:
Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk
Client:
Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk
Agency:
Tabasco Creative Agency
Language:
English, Ukrainian
FINALISTS
SAP
Open Letter
Ally Financial
It's Payback Time
The Dry July Foundation
The Reclaiming of Dry July
