Carpe Diem - Services
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or service in a bright spotlight and creating immediate and measurable impact.
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PROGRAM
2016 GOLD
2016 GOLD
2016 SILVER
Allstate Social Savvy Burglar
Every day, people fill social media with seemingly harmless posts. But the more people overshare, the more they put their homes at risk of burglary. So, we decided to use the very media in which oversharing behavior was happening to prove the power of social opportunism and reframe home insurance as protection from this modern risk. The campaign resulted in incredible engagement and awareness in hours, which ultimately helped contribute to a, 18% sales lift on home insurance for the month.
Brand:
Allstate
Client:
Allstate Insurance Company
Agency:
Leo Burnett/Arc
Language:
English
FINALISTS
SAP
Open Letter
Ally Financial
It's Payback Time
The Dry July Foundation
The Reclaiming of Dry July
