Carpe Diem - Services

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or service in a bright spotlight and creating immediate and measurable impact.

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PROGRAM

2016 BRONZE

Christmas Campaign Star Wars -Promotion

Brand: Movistar
Client: Telefónica Del Perú
Agency: Y&R SA.
Language: Spanish

2016 BRONZE

Left Swipe Dat

In 2015, truth needed to reaffirm its status as a relevant brand in youth culture. Our audience didnt relate to smoking scare-tactics, so we needed a new way in. To capture their attention, we tapped the one thing teens care about mosthooking upand shared the fact that smoking decreases your desirability. We partnered with ten internet Influencers to co-create and distribute an original song and music video called Left Swipe Dat that premiered at The 2015 Grammy Awards.

Brand: Truth Initiative
Client: Truth Initiative
Agency: 72andSunny
Language: English

2012 GOLD

World Championship Baby

After a glorious 2010 baseball season that culminated with the San Francisco Giants winning the city's first ever World Series, Comcast Sports Network needed a way to keep residents interested in Giants coverage. Based on the insight that Baby Booms often follow 9 months after momentous events, we started a search for the Giants World Championship Baby born exactly 9 months after the Giants clinched it. Though the team didnt make the playoffs in 2011, CSN ratings during the promotional period improved by 29% over the same period in 2010.

Brand: NBC Sports Group (formerly listed as Comcast Sports Network)
Client: NBC Sports Group (formerly Comcast SportsNet)
Agency: BBDO San Francisco
Language: English