Carpe Diem - Services

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or service in a bright spotlight and creating immediate and measurable impact.

2018 SILVER

#SCHOOLmania

#SHKOLA was an experiment of the TV channel 1 + 1 - low budget, without its history and professional actors, which was supposed to strengthen the position of 1 + 1 in new media and bring a young audience on the air. The product had its competitors and features, but 1 + 1 took a chance and put its on prime time. The result exceeded all expectations not only significant over-fulfillment of KPIs declared (the number of subscribers per page, views on YouTube, large sales of promotional products), but also a general rating on the air, making the best series fall-winter 2017-2018.

Brand: 1+1 media
Client: 1+1 media
Agency: Postmen DA
Language: English

2018 BRONZE

Coolest Suit on the Planet

Looking good is a struggle when you live in one of the hottest countries in the world, with many men sacrificing style to stay comfortable. MJ Bale had developed a range of ‘Cool Wool’ suits that keep you cool even in the harsh summer heat. Our job was to convince Aussie men about the benefits of these new wool suits when 82% of them think that wool is a winter fabric. ‘The Coolest Suit on the Planet’ campaign delivered a 78% increase in suit sales, 54% increase in foot traffic and generated xxxx incremental gross profit for the brand, delivering an ROI of 1:4.4 or +344%.

Brand: M.J. Bale
Client: M.J. Bale
Agency: TBWA
Language: English

2018 BRONZE

Durex Thanksgiving Day Event

In the social media field, many brands choose to co-brand. How to stand out? On the Thanksgiving Day, all the brands would chase this hot topic to produce related social content. Also, how to stand out? We made a series of linkage posters to thank all the brands, which help Durex build product usage linkage, on the Thanksgiving Day. The content included words conflict built by insight, linkages between plots and brands, using basic words without emotion as far as possible. The event was liked and approved all over the web, becoming phenomenal. The most amused and valuable parts were the randomness and openness.

Brand: Durex
Client: RB & Manon Business Co., Ltd.
Agency: Socialab
Language: Mandarin

FINALISTS

SAP Open Letter

Ally Financial It's Payback Time

The Dry July Foundation The Reclaiming of Dry July