Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

2018 BRONZE

Childrens universe opening up

Care for water-intake regime of children is an important part of Svyatoy Istochnik brand strategy. It is very difficult to teach them to drink pure water without tasty additives and additional components. Svyatoy Istochnik brand has undertaken a responsible mission, helping parents to foster in children this useful habit and educate a new healthy generation of consumers. Thus, thaking into account that children are interested in animated films and toys, and health and safe food for their children is important for parents, it was necessary to combine these interests in one solution and dispel the myth that it is not interesting to drink water! Product packaging with the use of Disney, Marvel and Star Wars characters has become a solution.

Brand: Svyatoy Istochnik
Client: IDS Borjomi LLC
Agency: Smartica
Language: English, Russian

2018 BRONZE

Boost Your Voice

What do you do when you're losing the fight for attention on TV?  Fight for your audience's rights instead. This is the story of how Boost Mobile -- a scrappy, prepaid telecom brand -- used its omnipresence in low-income neighborhoods to take on an issue disproportionately affecting its customers: voter suppression.  In the 2016 Presidential Election, Boost Mobile turned its storefronts into official polling places, making it easier for Black and Hispanic voices to be heard, and making it harder for Black and Hispanic millennials to overlook Boost.

Brand: Boost Mobile
Client: Boost Mobile
Agency: 180LA
Language: English

2018 BRONZE

Estamos más cerca de lo que creemos

En Argentina se vivía un contexto social de “grieta”: la sociedad estaba dividida y enfrentada por ideas políticas. Había mucha agresión generalizada que alejaba a unos de otros. Y se sumaba la crisis económica. Coca-Cola empezaba a ser vista como una marca lejana. Queríamos dar un mensaje de unión y recordarles que “estamos más cerca de lo que creemos”. A nivel sociedad, porque los argentinos tenemos mucho en común a pesar de nuestras diferencias. A nivel marca, ya que Coca-Cola está promocionando productos para mantenerlos accesibles. El mensaje se hizo parte de la agenda nacional. Y mejoramos todos los indicadores marca y +10%ventas.

Brand: Coca-Cola
Client: The Coca-Cola Company
Agency: Grey Argentina
Language: Spanish

FINALISTS

Pure Leaf Iced Tea The "No" Grants

Chick-fil-A The Brake Room

McDonald's Eating Equally with Eatqual