Positive Change - Social Good: Brands
Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he
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2018 BRONZE
I know what I’m breathing
Life insurances is one of these products consumers prefer not to talk about. C omplicated and unnecessary.The main challenge was to build awareness with the message unique in the category and differentating from the competitors – relevant for health issues and utilising socially important and up-to-date topic – smog.The idea of the „I know what I’m breathing” campaign proved that even about such unlikable product you can communicate to bring attention and build consumers engagement, achieveing business objectives at the same time– one of tchem was almost 10% of sales increase.
Brand:
Fundacja Aviva
Client:
Aviva Towarzystwo Ubezpieczeń na zycie
Agency:
Young & Rubicam
Language:
Polish
2018 BRONZE
2018 BRONZE
1st Grrrade
The top priority for PEDIGREE brand is responsible dog ownership. Thats why the brand took lead on educating affectionate dog parents who from a young age will make their pets happy. PEDIGREE launched the unique educational programme - 1st Grrrade - to help kids to become responsible dog owners. Kids had two ways to pass the course - in-person, in one of the Moscow schools, and remotely, with the online-course. The campaign gained lots of positive sentiment; online course showed extremely high engagement; and some of 1st Grrrade graduates got their dogs.
Brand:
PEDIGREE
Client:
Mars LLC
Agency:
BBDO Moscow
Language:
English, Russian
FINALISTS
Pure Leaf Iced Tea
The "No" Grants
Chick-fil-A
The Brake Room
McDonald's
Eating Equally with Eatqual
