Positive Change - Social Good: Brands
Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he
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PROGRAM
2018 SILVER
Rhythm of Love Wall
How to create an unique experience for the CSR program for 7-ELEVEN which owns the most convenience stores in Taiwan to attract people? We found a strong reason to believe – convenience store are the easiest place for loose change to happen. 7-ELEVEN stands in great advantage with owning the most store locations all over Taiwan. We would like to utilize this to do our bit for charity group, figuring out a simple way to turn change into donations. Hence, we created the “Rhythm of Love Wall” donation box. Idea: Every coin donated with love deserves a loving encouragement.
Brand:
7-ELEVEN Taiwan CSR
Client:
Uni-President
Agency:
ADK TAIWAN
Language:
Mandarin
2018 SILVER
Intel Robot Hand X Shadow Play Experience
We invited Master Qin Ligang, the Chinese famous shadow play artist, to let the robot hand “Eagle Shoal” driven by the AI perform shadow play together on the stage of My Future, the first technology variety show by HNTV. We also filmed a documentary and published it online, followed by press releases and KOL social posts. Via this campaign which is full of novelty and entertainment, we bring public attention back to shadow play and seek more possibilities for inheriting and protecting traditional culture. Meanwhile, we change the public's Intel brand perception as the chip manufacturer, it's also the AI technology leading brand with social responsibility.
Brand:
Intel
Client:
Intel China
Agency:
Innokids Communications Limited
Language:
Mandarin
FINALISTS
Pure Leaf Iced Tea
The "No" Grants
Chick-fil-A
The Brake Room
McDonald's
Eating Equally with Eatqual
