Positive Change - Social Good: Brands
Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he
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2019 GOLD
2019 GOLD
Everyone can help to find missing person
Every year hundreds of thousands of people disappear in Russia. To instantly start the search it is important first of all to inform volunteers who are nearby about the loss, so Beeline together with Lisa Alert Search Squad launched SMS-alerts system. It was only necessary to leave request on the site. But it turned out that many people who want to help, think they can not do that but it is not so! Everyone can help to find missing people!
Brand:
Beeline, Liza Alert
Client:
VimpelCom PJSC
Agency:
Contrapunto
Language:
English, Russian
2019 GOLD
Generation M
Generation M is the largest creative and charitable project in Russia. It combines the ideas of stimulating the creativity of children by using digital education system with the charity movement to treat youngsters with serious diseases. On the internet-site and in social networks communities, children watch online workshops, participate in various competitions under the supervision of Russian celebrities. The winners get extraordinary benefits, among them are the internship at famous professional artistic institutions, participation in performances with the celebrities, personal exhibitions in famous art galleries etc. All online activities MTS transfers to real money and directs to urgent medical surgeries.
Brand:
MTS
Client:
MTS PJSC
Agency:
Language:
English, Russian
FINALISTS
Pure Leaf Iced Tea
The "No" Grants
Chick-fil-A
The Brake Room
McDonald's
Eating Equally with Eatqual
