Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

2019 SILVER

Lipton Chotu

In Pakistan, only 27% people ranked education in their top 3 causes. We took on the challenge of creating awareness on education and partnered with the well-respected NGO, TCF (The Citizen’s Foundation) to increase awareness on education. We tied this cause with Lipton’s BCI of 'being awake to what really matters.'Through our CTA towards the end of the film and our digital media assets, we were able to make consumers actively make a  difference in the lives of at least one child who is out of school in Pakistan. 

Brand: Lipton
Client: Unilever (Pakistan)
Agency: Bulls Eye Advertising Pvt. Ltd.
Language: English

2019 SILVER

HET CADEAU VAN HEEL NEDERLAND AAN DE JARIGE JOB

PostNL wil de favoriete bezorger van Nederland worden. Daarom wil PostNL de meest kwetsbare Nederlanders ten goede komen. Zoals de kinderen gesteund door Stichting Jarige Job. Door de steun van de Decembercampagne in samenwerking met PostNL, kon de Stichting meer doen dan ooit. Door een duidelijke uitleg van de problematiek, een sterk concept en slimme fasering van de campagne was de Stichting in staat om 33% van de doelstelling voor 2019, binnen vier weken te realiseren. PostNL was in staat Nederlanders te verbinden zoals alleen PostNL dat zou kunnen.

Brand: PostNL
Client: PostNL
Agency: TBWA\NEBOKO
Language: Dutch

2019 SILVER

Add granny to friends

Whereas youngsters almost live online, older Russians don’t see any value in the mobile internet. So, Tele2 had a business challenge to increase data usage among seniors. Consumer insights uncover that a dramatic difference in a way the two generations communicate left seniors isolated from younger family members. As Tele2 discovered an aggravating gap between generations, it became obvious the only by solving a social problem the business targets could be reached. Thanks to #FriendYourGranny social movement, Tele2 changed people’s lives for the better and exceed brand objectives.

Brand: TELE2
Client: Tele2
Agency: McCANN Moscow
Language: English

FINALISTS

Pure Leaf Iced Tea The "No" Grants

Chick-fil-A The Brake Room

McDonald's Eating Equally with Eatqual