Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

2019 GOLD

Ruta 90

Sobresalir en el sector de entretenimiento del 7mo arte es algo difícil de lograr y aún más de mantener, pues además de las salas de proyección, también compiten en este mercado los servicios de suscripción que ofrecen películas en streaming. Nuestro desafío fue titánico, primero destacarnos como marca local en un mercado compartido con grandes marcas internacionales y segundo prevalecer como un gran plan para ver cine cuando han llegado diferentes actores como las suscripciones de películas por streaming.

Brand: Ruta 90
Client: Cine Colombia
Agency: Leo Burnett (Colombia)
Language: Spanish

2019 GOLD

The Uncovered

Tunisia is a welfare state that guarantees coverage for everyone, except the most vulnerable: Female farmers. These women cannot travel to enroll or keep-up with payments. Consecutive governments couldn't reach them for decades but national operator TT believed technology could.
94% farmers have phones and are TT clients. So the operator brought coverage to their phones through "Ahmini": A solution to register with a code and to pay with 1dt credit withdrawals.
After 6 weeks, the number of registered women grew by 18% giving thousands security for life.

Brand: Tunisie Telecom
Client: Tunisie Telecom
Agency: J. Walter Thompson Tunis
Language: English

2019 GOLD

The Gift of Mom

The real effectiveness of a social good idea is seeing it impact people in the real world:
“I loved the Babyshop Mother’s Day campaign. Breast cancer runs heavily in my family… I always thought If I was ever diagnosed, I'll just die it out. But this really changed my mind. I'm sure it saved a few families. You might have saved a child's mom.” (Amal H., 31-year-old mom)
“I discovered I had Stage 1 of breast cancer. I’m scared, but at least it got detected early.” (Aisha B, 36-year-old mom)

Brand: Babyshop
Client: Babyshop
Agency: FP7 McCann Dubai
Language: English

FINALISTS

Pure Leaf Iced Tea The "No" Grants

Chick-fil-A The Brake Room

McDonald's Eating Equally with Eatqual