Retail

Animaterra

Brand: Kaufland
Client: Kaufland Romania
Agency: Leo Burnett Group/ Publicis One Romania
Language: Romanian

Petrovich. Shop in stores, where 90% of professionals shop

We found an argument, which at a time of a constantly falling market attracted customers from Moscow and St.Petersburg: 90% of professionals in the Northwest region already buy from Petrovich. This fact was noticed by their Moscow counterparts (the St. - P. colleagues wouldnt do it for no reason, right?) and gained trust of the always anxious end consumers. Therefore, the main idea of our campaign is a simple thought: Shop in stores, where 90% of professionals shop!

Brand: Petrovich
Client: Petrovich LLC Construction trade house
Agency: Contrapunto
Language: English, Russian

Predodobrenje za brže useljenje

Svakoj banci je važno da klijentima ponudi najbolju finansijsku ponudu, ali u kojoj meri ona može da odgovori i na nefinansijske potrebe? UniCredit Banka je odlučila da naglasak u svojoj komunikaciji stavi na korisnika u svoj kompleksnosti njegovih potreba, kako bi povećala njegovo ukupno zadovoljstvo uslugama, a ne samo unapredila prodaju.
Kampanja "Predodobrenje za brže useljenje" je doprinela rastu najrelevantnijih indikatora zadovoljstva uslugama banke, rastu broja odobrenih stambenih kredita i volumena prodaje. Rast svesti o brendu i povećanje tržišnog udela predstavljali su njene prateće rezultate.

Brand: UniCredit Banka
Client: UniCredit Banka
Agency: Ovation BBDO
Language: Serbian