Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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PROGRAM
1997 GOLD
ARCH DELUXE LAUNCH Arch Deluxe Launch
As a result of its relevant strategy and breakthrough creative execution, this campaign has reinvigorated the McDonald's brand. This effort has resulted in the most successful new product launch in McDonald's history and has dramatically outperformed all expectations and exceeded every goal established. Importantly, it served as the first step in asking adults to reconsider the McDonald's brand once again and set the stage for the success of the recently launched Deluxe Line. Perhaps the greatest tribute to this campaign is that the Arch Deluxe became a part of popular culture in such a short amount of time and in many ways has become a part of popular culture in such a short amount of time and in many ways has become the yardstick by which grown-upness is now measured.
Brand:
McDonald's
Client:
McDonald's Corporation
Agency:
Fallon McElligott
Language:
English
1997 SILVER
Everybody Needs A Little KFC
The "Everybody Needs A Little KFC" campaign marks a return to KFC's roots as a provider of quality, complete chicken meals for the family. The re-focus on the at-home family meal experience has led to development of relevant new products and the reality-based campaign has struck home with the intended target, Mom's have responded resulting in 10% system growth in 1995 and 7% same store growth in 1995 YTD 1996.
Brand:
KFC
Client:
KFC National Advertising Co-op
Agency:
Young & Rubicam New York
Language:
English
1997 BRONZE
Spicy Chicken Sandwich
The Spicy Chicken Sandwich advertising campaign was developed in order to generate excitement around the permanent introduction of this product, by building awareness trial and sales, while also leveraging Wendy's chicken brand equities.
Brand:
Wendy's International, Inc.
Client:
Wendy's International, Inc.
Agency:
Bates USA
Language:
English
FINALISTS
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
McDonald's
Mates make it Macca's
KFC
KFC's Left-Handed Menu
