Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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PROGRAM
2000 GOLD
Wendy's Late Night
The Wendy's Late Night advertising was developed to increase awareness and establish a leadership position in the late night daypart. This effort is the first time in ten years Wendy's has developed a fully integrated marketing effort in order to address a specific daypart consumer.
Brand:
Wendy's Food Restaurant Chain
Client:
Wendy's International, Inc.
Agency:
Bates USA
Language:
English
2000 SILVER
Hospitaliano
The "Hospitaliano" campaign objective was to stop the severe erosion of both traffic and sales at the Olive Garden in the face of dramatic competitive pressures. In short, to take a once-unique restaurant and make it "hot" again. Our goal was to give people an emotionally compelling reason to come back. We did this by promising them more than just great food. We promised them an experience where they'd feel just like family.
Brand:
Olive Garden
Client:
Darden Restaurants
Agency:
Grey
Language:
English
2000 BRONZE
The Animated Colonel' Campaign
The primary purpose of the campaign was to reenergize KFC and reestablish their chicken expertise, especially among the younger target segment. Specific goals of increasing sales and ad awareness were achieved by using the Colonel in a highly memorable, consistent and contemporary way as the brand's spokesperson across all the advertising
Brand:
KFC
Client:
KFC Corporation
Agency:
Young & Rubicam New York
Language:
English
FINALISTS
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
McDonald's
Mates make it Macca's
KFC
KFC's Left-Handed Menu
