Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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PROGRAM
1996 GOLD
Jack's Back
A relaunch of the ailing Jack in the Box brand. We brought back Jack, the "company founder", to make Jack in the Box better than ever. The confidence of our relaunch was captured in a line from one of the first TV spots: "Watch out Mac, Jack's Back!"
Brand:
Jack in the Box
Client:
Foodmaker,Inc.
Agency:
TBWA\Chiat\Day
Language:
English
1996 SILVER
Duct Tape
The campaign was designed to build transactions, sales and consumer perceptions of Burger King by leveraging a very specific consumer insight regarding value. Burger King redefined value by saying to the consumer, "There's more to value than just low prices. Burger King understand it's not a great value if it's not a great burger". The spot achieved record results for Burger King and provided strong momentum for the remaining calendar year.
Brand:
Burger King
Client:
Burger King Corporation
Agency:
Ammirati Puris Lintas
Language:
English
1996 BRONZE
Crust First
The Pizza Hut "Crust First" Campaign was intended to reverse the brand's marketing situation as evidenced by heightened consumer awareness, increased business performance, elevated advertising imagery measures, and massive product focused PR efforts. A pre-emptive advertising campaign was designed to focus on new product innovation to leverage and increase Pizza Hut's leadership position in the pizza category.
Brand:
Pizza Hut -- Stuffed Crust Pizza
Client:
Pizza Hut, Inc.
Agency:
BBDO New York
Language:
English
FINALISTS
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
McDonald's
Mates make it Macca's
KFC
KFC's Left-Handed Menu
